SEO Is Back. Thank God.

At a meeting with media executives discussing a series of changes to the platform in Sydney, Australia, last week, Facebook’s head of news partnerships Campbell Brown finally said what everybody already knew. “Mark [Zuckerberg] doesn’t care about publishers,” she told the meeting participants. Nevertheless, she said, her boss “is giving me a lot of leeway and concessions to make these changes.” Without Facebook’s help, she said, “the ­reverse looks like I’ll be holding your hands with your dying ­business like in a hospice.” (The quotes were originally reported in the Australian.)